In the ever-changing landscape of start-up companies, having a Principal Advertising Officer (CMO) can make all the difference. A knowledgeable CMO brings very useful know-how to the table, from specifying the company's identification to driving regular growth. We will certainly take a look at the importance of a CMO in a startup, including their d… Read More


The power of strategic advertising and marketing in tech startups can not be overemphasized. Take, for example, the amazing journey of Slack, a popular office communication unicorn that improved its marketing story to get into the business software application market.Throughout its early days, Slack dealt with considerable obstacles in establishing… Read More


The power of tactical marketing in technology startups can not be overemphasized. Take, for example, the extraordinary journey of Slack, a distinguished workplace interaction unicorn that reshaped its advertising narrative to get into the venture software application market.Throughout its early days, Slack dealt with substantial difficulties in dev… Read More


In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It nor… Read More